Liz Romero purchased beaded wallets from a Native wholesaler to sell in her store, only to find out they were counterfeit. She refunded buyers, absorbed the cost, and learned they were actually made in India. Native artists often face challenges like these due to the influx of counterfeit items and pressure to create traditional pieces. Artists question gatekeepers in museums and galleries who determine what is considered art. Some artists are moving towards direct marketing and new venues to share their work. The market for Native art dates back centuries and has evolved through the influence of settlers, collectors, and the tourism industry. The Fred Harvey Company played a significant role in shaping the market for Native art, leading to what is now known as the “Native American Industrial Art Complex.” Artists like Oscar Howe and Charles Loloma broke away from traditional styles to explore more contemporary genres but faced resistance from collectors and curators. The Institute of American Indian Arts was founded to support artists creating new forms of art. Indigenous markets, like the Santa Fe Indian Market, are adapting to feature new art forms while still honoring traditional ones. However, artists who don’t fit the mold of “traditional” art may struggle to gain recognition and support in the current art market.
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