Donald J. Trump, known for his love of photo opportunities and branding, is taking advantage of his political profile to monetize various products, from perfumes to digital trading cards. Most recently, he used a moment of comity with first lady Jill Biden to promote his new line of Trump Perfumes & Colognes, which he named “Fight, Fight, Fight” to represent winning. The caption on the social media post also took a dig at Dr. Biden, suggesting the fragrance would be irresistible to enemies.
Since his first inauguration, Trump’s sons have taken over the family business to create a perceived separation between his moneymaking ventures and his role as president. However, Trump still maintained numerous licensing deals in his name, showing his continued focus on monetizing his brand. This latest move to tie political moments to commercial products exemplifies Trump’s long-standing strategy of using his fame and notoriety to generate profit.
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