Tiago Mogadouro, formerly the Head of Marketing at Madame Tussauds in New York, has been appointed as the new executive leader of the renowned museum in Times Square, which is part of the Merlin Entertainments group. His promotion is a result of his successful career at Madame Tussauds, where he played a key role in launching campaigns for celebrities like Cristiano Ronaldo, Mariah Carey, and Beyoncé, as well as developing new exhibits such as Gala Glow and Icons of Horror.
Mogadouro’s most notable achievement was the launch of the Cristiano Ronaldo figure, in partnership with Turismo de Portugal, which reached a global audience of 1.2 billion people and made Ronaldo the first athlete to be featured in Times Square. His career began at Walt Disney World in Florida in 2008, and he later worked as the Marketing Manager for the Portuguese Swimming Federation before joining Merlin Entertainments in 2016.
Mogadouro’s passion for marketing led him to move to New York in 2020 to take on the role of Marketing Director at Madame Tussauds, where he was later promoted to Head of Marketing. Now, as he takes on the challenge of leading the recently renovated museum in Times Square, Mogadouro is excited to continue driving innovation and growth in one of the world’s most iconic attractions.
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