BYU quarterback Jake Retzlaff, the first Jewish quarterback in program history, has signed an NIL sponsorship deal with kosher food company Manischewitz. The partnership was announced on Thursday, with Retzlaff being known as “BYJew” at the Latter-day Saints university. As the starter, he has led the Cougars to a 10-2 record and a No. 18 ranking in the country.
Manischewitz, known for its kosher products like matzo and macaroons, was founded in 1888. They expressed excitement in sponsoring Retzlaff, who grew up with their products as part of his Jewish heritage. The company will produce limited-edition Jake Retzlaff Matzo Boxes to celebrate the partnership.
In a viral video, Retzlaff is seen doing football drills with a box of matzo, showcasing the collaboration between sports and cultural heritage. Chief marketing officer Shani Seidman expressed pride in welcoming Retzlaff into the Manischewitz family. The partnership aims to celebrate Jewish pride and excellence, and Retzlaff will share his connection to the brand in social media content.
The quarterback shared his excitement about the partnership, emphasizing the significance of sharing his traditions with his teammates at BYU. He believes the collaboration goes beyond football, creating connections and celebrating Jewish pride in unexpected ways. The sponsorship highlights the intersection of athletic achievement and cultural heritage, showcasing the importance of diversity and representation in sports.
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