Pop-Tarts has announced the Frosted Cinnamon Roll flavor as the third mascot for this year’s Pop-Tarts Bowl, where it will compete to be eaten by the winning team. In addition to the mascot news, the Frosted Cinnamon Roll flavor will be available for purchase in stores and online. Heidi Ray, senior director of marketing for Pop-Tarts, expressed excitement about bringing back this fan-favorite flavor based on feedback from fans. The MVP of the Pop-Tarts Bowl will get to choose which flavor will be eaten by the winning team, adding an element of competition to the game beyond the on-field action. The game will be broadcast live on ABC from Camping World Stadium in Orlando, Florida, on Dec. 28 at 3:30 p.m. ET. Last year’s game saw the Kansas State Wildcats enjoying the Strawberry flavor after their victory. Pop-Tarts fans can look forward to an exciting and delicious event as the three flavors battle it out on the field for a chance to be eaten by the champions.
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Photo credit www.nbcnewyork.com
NBC New York reveals the third mascot for the Pop-Tarts Bowl, a fan-favorite flavor
