A major antitrust case has been launched against Google, with similarities to a similar case in the United States. The case aims to push Google into selling off portions of its online advertising business, which is a significant source of revenue for the tech giant.
The lawsuit alleges that Google’s dominance in the online advertising market is unfair and anti-competitive, limiting competition and innovation in the industry. By forcing Google to sell off parts of its ad business, regulators hope to level the playing field and create a more competitive advertising market.
This case comes on the heels of similar antitrust actions against other tech giants like Facebook and Amazon, signaling a broader crackdown on big tech companies that have come under scrutiny for their market power and anti-competitive practices.
Google has long been accused of using its dominant position in the online advertising market to stifle competition and maintain its monopoly. Critics argue that Google’s control over the digital advertising ecosystem gives it an unfair advantage over smaller competitors, leading to higher prices for advertisers and less choice for consumers.
If successful, the lawsuit could have far-reaching implications for Google and the online advertising industry as a whole. It could open the door for more competition and innovation in the market, while also putting pressure on other tech companies to address their own antitrust issues.
Overall, this case marks another chapter in the ongoing battle between tech giants and regulators over market power and anti-competitive practices. It remains to be seen how Google will respond to these allegations and what the ultimate impact will be on the online advertising industry.
Source
Photo credit www.nytimes.com
