Understanding the Kendrick Lamar ‘Mustard’ meme – NBC New York

Grammy-winning rapper Kendrick Lamar gave a surprising shoutout to music producer Mustard on his latest album, “GNX.” In the song “tv off,” Lamar screams “Mustard!” in a memorable way, turning it into a viral meme. Mustard himself was surprised by the mention and called it “elite” and “fire.” He even stated that he might use it as his new producer tag. The trend has taken off on social media, with people from all walks of life participating. The internet has embraced the catchy shoutout, with everyone from “Shrek” to professional athletes getting in on the fun. Mustard expressed excitement about performing the song and hearing fans shout his name. Overall, the shoutout has become a cultural phenomenon, drawing praise and excitement from fans all over.

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