LIV Golf is set to have a new leader, as Scott O’Neil is expected to take over as CEO from Greg Norman. Norman, the original CEO of LIV Golf, will move into a new position following the decision by the Saudi Arabian Public Investment Fund. O’Neil, who currently serves as CEO of Merlin Entertainments, is well-known in the sports and entertainment industry for his work with the Philadelphia 76ers and New Jersey Devils.
With O’Neil at the helm, the future of LIV Golf remains uncertain as negotiations continue between the PGA Tour and the PIF to finalize a structure. The league has been expanding its international presence, but faces challenges in securing a TV carrier in the United States. O’Neil, a graduate of Villanova and Harvard Business School, brings a wealth of experience to his new role and will be tasked with guiding LIV Golf through these negotiations and potential changes.
Norman, a former golf champion, will continue to serve on LIV’s board of directors as O’Neil takes over as CEO. The league has seen significant growth and transformation under Norman’s leadership, and O’Neil will now have the opportunity to build on that foundation. As LIV Golf looks ahead to the future, O’Neil’s leadership will be instrumental in shaping the direction of the league in the years to come.
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