BOS Nation, the newest expansion team of the National Women’s Soccer League, is considering a name change following backlash over its initial branding campaign. The team faced criticism for its “Too Many Balls” campaign, which was seen as transphobic and misogynistic. The campaign featured cameos from former and current male Boston athletes and stated there were “too many balls in this town.”
The club issued an apology for the campaign, acknowledging the hurt it caused and removing posts about it from its social media platforms. Now, the team is seeking input from fans, supporters, and a diverse group of advisors to potentially change its name.
Fans can provide feedback through a form on the team’s website and participate in dedicated fan forums. Brand advisors will also be assembled with the option for nominations. Despite the controversy, BOS Nation is scheduled to begin play in 2026.
The decision to reconsider the team’s name showcases a commitment to creating a safe and welcoming environment for all, including the LGBTQ+ and trans communities. The team’s willingness to listen to feedback and reflect on its initial missteps demonstrates a dedication to inclusivity and progress within the National Women’s Soccer League.
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