Kamala Harris’ presidential campaign is targeting two key audiences of undecided voters in the final stretch of the race, warning against reelecting Donald Trump. Despite criticism from some Democratic allies and Republicans, Harris is sharpening her rhetoric against Trump, labeling him as a fascist. The campaign aims to appeal to the 3% to 5% of undecided voters, including young voters, voters of color, and traditional swing voters, by highlighting the dangers of a Trump presidency. Harris’ closing argument emphasizes the contrast between Trump’s divisive policies and her plans to improve housing affordability and spur small business growth.
As the election remains historically close in battleground states, the campaign sees an opportunity to sway undecided voters with a focus on the risks of another term for Trump. Harris is positioning herself as a new generation of leadership who will prioritize the needs of everyday Americans over special interests. While some Democrats have raised concerns about the negative focus on Trump’s character, the campaign believes that highlighting the threat he poses is crucial to their contrast message.
Harris’ speech at the Ellipse in Washington D.C. is aimed at underscoring the gravity of the choice facing voters and presenting herself as a candidate focused on improving people’s lives. In the final push before Election Day, the campaign plans to continue its persuasion efforts while also mobilizing supporters to drive turnout. As early voting numbers surpass 50 million, the race remains competitive, with the battleground states likely to determine the outcome. Harris is urging voters to reject Trump’s vision of chaos and division and embrace a different path forward.
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