The City of Boise has gained attention on social media with a Halloween video featuring their social media manager, Elizabeth Kidd, dressed as a “fatberg” to scare city leaders. The video, posted on TikTok, went viral with over 2 million views. Kidd and her team wanted to create engaging content that also informs residents about the importance of not flushing wipes down the toilet to prevent issues with the water renewal system. The goal is to make people excited to be a part of the city and to spread awareness through entertaining videos. The response to the video has been overwhelmingly positive, with many viewers likening it to popular sitcoms like “Parks and Recreation.” Despite not heavily promoting the video, it has garnered a lot of attention and praise online. Kidd hopes that the video will encourage people to remember the importance of proper waste disposal and to engage with the City of Boise on social media platforms. The success of the video has shown the potential for local government to break through on social media and connect with residents in a fun and informative way.
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