The newly released movie “It Ends With Us” is generating buzz, but not all of it is positive. The adaptation of Colleen Hoover’s novel has sparked controversy over its handling of domestic abuse, with lead actor Blake Lively facing criticism for her promotional approach. Fans have speculated about a rift between Lively and her co-star Justin Baldoni, leading to online backlash. Lively’s past interviews, including a viral one from 2016, have also resurfaced, drawing further scrutiny.
Critics argue that Lively’s marketing of the film has not aligned with its serious themes, and her response to questions about the movie have been deemed insensitive. Despite sharing domestic violence resources on her Instagram, Lively has not directly addressed the backlash.
PR experts warn that Lively could face a potential crisis if she does not address the concerns raised by fans and viewers. While Baldoni has stayed focused on the film’s message, Lively’s perceived missteps have overshadowed the movie’s important themes. The public perception of Lively’s handling of the controversy may leave her at risk of being “benched” on the sidelines.
As speculation continues to swirl around “It Ends With Us,” it remains to be seen how Lively will navigate the backlash and whether she will take steps to address the criticisms being leveled against her.
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