The SAG-AFTRA union is pushing for increased pay for voice and image use as well as protections against job loss due to the rise of artificial intelligence. The union, which represents actors and other entertainment professionals, is advocating for fair compensation for performers whose voices and images are used in various media formats, including digital platforms and AI-generated content.
The push for higher pay comes as technology continues to advance, allowing for more realistic and sophisticated use of actors’ voices and images without their direct involvement. This has raised concerns among union members about potential job losses and the need for stronger protections in their contracts.
SAG-AFTRA’s efforts to secure better compensation and job protection for its members reflect a broader trend in the entertainment industry, where advances in technology are changing the way content is created and distributed. The union’s aim is to ensure that performers are fairly compensated for their work and are not left behind as the industry evolves.
In a statement, SAG-AFTRA stressed the importance of addressing the impact of AI on the entertainment industry and the need for safeguards to protect the rights and livelihoods of its members. The union is calling for industry-wide standards to address these concerns and to ensure that performers continue to be valued and compensated fairly in an increasingly digital and AI-driven world.
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