Religious content on social media is gaining traction, with Christian influencers like Mark Wahlberg using platforms such as TikTok to reach millions of viewers. Despite some surprise reactions from users, Alex Jones, the CEO of Hallow, a prayer app promoted by Wahlberg, emphasized that they do not use specific targeting on social media and do not wish to force their content on anyone.
One user, Jessi Hood, who does not consider herself religious, came across Wahlberg and Hallow on her TikTok feed. She initially had a skeptical view due to the actor’s criminal past but downloaded the app out of curiosity and later deleted it. While some users like her are not interested in these ads, others have been drawn in by the platform, with Hallow receiving positive feedback from anonymous users.
Despite mixed reactions, the TikTok campaign appears to be sparking curiosity, as evidenced by users like Mr. Schneider visiting the Hallow website and Ms. Hood briefly downloading the app. Some users, like Brandi Howard, may not be interested in praying with celebrities like Wahlberg, but the presence of religious content on social media continues to evoke various responses from users.
Ultimately, the blending of religion and social media through influencers like Mark Wahlberg and the promotion of apps like Hallow showcases a growing trend of religious content reaching diverse audiences online.
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