The French soccer league is said to be on the verge of securing a major sponsorship agreement with McDonald’s for the next three seasons, following the end of Uber Eats’ title sponsorship. Reports suggest the deal could be worth 60 million euros over the three years, with McDonald’s proposed to pay around 20 million euros per season starting next year. The league has confirmed that discussions are underway regarding the naming of Ligue 1 for future seasons.
McDonald’s has stated its interest in supporting French sport, but declined to comment on the reported deal specifics. The league and McDonald’s have not confirmed any details of the agreement. The sponsorship deal comes at a time when financial support for sports leagues has become increasingly important due to the impact of the COVID-19 pandemic.
The French soccer league’s potential partnership with McDonald’s demonstrates the global appeal of soccer and the significant financial investments that brands are willing to make to be associated with the sport. The deal could help boost the league’s revenue and visibility, while also benefiting McDonald’s by aligning the brand with one of the most popular sports in France. Stay tuned for official announcements regarding the naming of Ligue 1 for the upcoming seasons.
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